The Problem
Most agencies are using AI the wrong way. They’re treating it like a faster intern. Write this email. Generate this image. Summarize this document. That’s the smallest possible version of what these tools can do.
Meanwhile, your competitors are connecting AI to revenue. To retention. To customer behavior. To insights buried in data you’ve been sitting on for years without knowing it.
The gap between “using AI” and “building with AI” is getting wider every month. The agencies that treat AI as an assistant will become the new “traditional” agencies. The ones who build with it will own the next decade.