Paid Media

OTT & Programmatic Advertising

Streaming ads that don’t waste your money.

OTT and programmatic advertising can reach the right people at scale. Or it can burn through your budget on impressions nobody saw. The difference is knowing how these platforms actually work, not just how vendors sell them. We’ve seen the inflated CPMs and the hidden markups. We know what to avoid.

The Problem

The OTT and programmatic space is full of middlemen. Your money passes through three, four, five vendors before it ever reaches a screen. Each one takes a cut. By the time your ad runs, you’re paying $145 CPM for something that should cost $35.

We’ve seen it firsthand. Agencies selling “proprietary programmatic platforms” that are just white-labeled DSPs with markup. Vendors promising premium inventory that turns out to be remnant. Reports full of impressions with no way to verify where they ran.

And because most clients don’t understand the tech, they trust the reports. They see big impression numbers and assume it’s working. Meanwhile, the same ad is running on obscure apps nobody uses while the vendor collects their fee.

How We Do It

We cut out the middlemen. We work directly with DSPs and SSPs, not through layers of resellers. You pay for media, not for vendor margins.

We’re transparent about what you’re getting. Real CPMs. Real inventory lists. Real verification that your ads ran where we said they would. If you want to see the receipts, we’ll show you the receipts.

We target based on actual data, not platform guesses. Device graphs, behavioral data, first-party audiences. The same precision targeting that makes digital work, applied to streaming.

And we measure properly. OTT isn’t just about impressions. We track attribution, site visits, conversions. You’ll know whether those streaming ads actually drove business, not just whether they ran.

What’s Included

OTT / CTV Advertising

Streaming TV ads on Hulu, Roku, Amazon Fire, Apple TV, and premium content networks.

Programmatic Display

Banner and native ads across premium publisher networks. Real inventory, not remnant.

Programmatic Video

Pre-roll and mid-roll video ads on quality sites. Viewability guarantees included.

Audience Targeting

Behavioral, demographic, geographic, and first-party audience targeting.

Retargeting

Site retargeting, search retargeting, CRM retargeting. Stay in front of people who’ve shown interest.

Geofencing & Event Targeting

Target devices that have been to specific locations. Competitor locations, events, trade shows.

Transparent Reporting

Real CPMs, real inventory lists, third-party verification. You’ll see exactly where your money went.

Attribution & Measurement

Connect streaming impressions to website visits, conversions, and revenue.

Part of a Bigger System

Your OTT and programmatic campaigns work alongside your search and social. Someone sees your streaming ad, then searches your brand on Google. Your retargeting follows them to Meta. Everything coordinates to move people through the funnel.

See the full ecosystem

What is OTT/CTV advertising?

OTT (Over-The-Top) and CTV (Connected TV) are streaming TV ads—the commercials you see on Hulu, Roku, Amazon Fire TV, and similar platforms. Unlike traditional TV, you can target specific audiences, track results, and run campaigns without massive budgets. It’s TV advertising that works for businesses that aren’t Coca-Cola.

Is OTT advertising right for my business?

Depends on your goals and budget. OTT works best for brands that need reach and awareness, have video creative (or budget to create it), and can invest enough to get meaningful results. We’ll tell you honestly if it’s the right channel for you—sometimes it’s not, and there are better places to start.

Do I need video to run OTT ads?

Yes—you need video creative to run on streaming platforms. If you don’t have it, we can help produce it or connect you with production partners. The creative quality matters on the big screen, so we’ll make sure whatever runs represents your brand well.

How do you measure OTT advertising results?

Video completion rate, reach, frequency, and—most importantly—website lift and conversions during campaign windows. We can also do foot traffic attribution for retail businesses. It’s not as precise as click-based digital, but we’ll show you exactly what impact your TV spend is having.

Ready for OTT that actually works?

Let’s talk about what streaming advertising could do for you.

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