The Problem
Everyone knows they need video. So they hire the cheapest option and end up with something forgettable. Talking heads in bad lighting. Stock footage with voiceover. Generic corporate scripts that sound like everything else.
Or they spend a fortune on a brand film and then don’t know what to do with it. It lives on the homepage, gets a few thousand views, and sits there forever while they wonder about the ROI.
Video has to work. It has to fit a strategy. It has to be good enough to earn attention in a feed where everything is competing to be skipped.