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THE SIGNAL

Periodic thinking on marketing, business, and what actually works.

Issue #8 February 18, 2026 Latest

Siloed to Death

How agency structure kills client results (and why we built the opposite)

Words by Dominick Montgomery

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Past Issues

Issue #7 February 12, 2026

Hyper-Learning

Or: How to become your own secret friend

Words by Dominick Montgomery

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Issue #6 February 7, 2026

Everyone Knows the Work

Why we’ve fired several salespeople and don’t regret a single one

Words by Dominick Montgomery

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Issue #5 January 31, 2026

We Don’t Ship Ugly

And the time we did, and why we’ll never do it again

Words by Dominick Montgomery

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Issue #4 January 26, 2026

The AI Gap

Why your competitors are about to eat your lunch while you’re still asking ChatGPT to write emails

Words by Dominick Montgomery

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Issue #3 January 20, 2026

Why I Never Take the Full Budget

And why clients thank me for it later

Words by Dominick Montgomery

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Issue #2 January 13, 2026

Stop Saying Proprietary

The word that tells clients you’re full of shit

Words by Dominick Montgomery

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Issue #1 January 8, 2026

The $1 Goal

Or: How I spent eighteen months being outsmarted by a guy with no ambition

Words by Dominick Montgomery

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